Join us as we explore employer branding — how to build a strong brand, how external communications can influence your employees and turn them into brand advocates, how to create an employee value proposition (EVP) and align it with the company culture.

Our experts will share practical cases, insights and unique perspectives, diving deep into real-world strategies and experiences.

Format: presentations from speakers with practical cases + QA session.

Speakers:

• Jana Krivenkaja, Senior Employer Branding & Internal Communications Manager at Semrush, a global company with 13 offices worldwide. This creates both challenges and opportunities in employer branding — how to unify people across different regions to share the same core values and create a strong culture.

In her session, Jana will explore how to effectively integrate the EVP with company culture, focusing on aligning values across cultures, teams and leadership.

• Darya Krakoviak, Senior Communications Manager with over 8 years of experience, currently leading Brand and Communications at N.rich, a global company with offices in Helsinki, London, and New York, and a strong remote work culture.

In her talk, Daria will share insights on creating impactful external communications while maintaining focus on employer branding & engagement. She will present a practical case on successful rebranding and how it turned employees into brand advocates.

Moderator

• Maria Bakatsiuk, CEO Maramio.

 What to expect:

• Real-world strategies and insights

• Practical examples of how external communications can align with employer branding

• Practical examples of how to integrate EVP into company culture and its influence on the employer brand

• Q&A session with the speakers

🎁 Special Bonus:

By the end of the webinar, you'll receive a complete guide on strategies to enhance your employer brand message through branded merch, plus a special promo code to help create lasting memories for your team!

Date: 25. September

Time: 17:00-18:00 CET.