‘Besides their website, Maramio excels in quick communication, a wide product selection, and personalized packaging.’
October 6th, 2023
7 min read
MGID's Top Picks with Maramio: Fast Feedback, Wide Selection & Custom Wraps
Company:
MGID is a global advertising platform helping brands reach unique local audiences at scale. The company offers a variety of ad formats, including native, display and video to deliver a positive user experience. This enables advertisers to drive performance and awareness, and publishers to retain and monetize their audiences.
- Headcount: 501-1000
- Location: Global
- Team: Marketing
Key Maramio features used:
- Branded Packaging
- Maramio Logistics Centre
MGID, established in 2007, is a native performance advertising platform. With over 750 employees spread across 18 global offices, they work with clients from all over the globe. Starting from late 2022, Maramio began assisting MGID with their client gifting project.
Here's a concise overview:
MGID's Challenge: The need to send New Year's gifts across multiple countries and addresses, both efficiently and centrally.
MGID's Objective: Instead of standard baskets with food or alcohol, they wanted high-quality branded gifts that could also promote the company.
Recipients: MGID catered to their clients, which encompass both advertisers (those who promote products) and publishers (entities that host advertisements).
Delivery Method: In certain regions, gifts were sent to offices for direct distribution by sales representatives. In others, gifts were sent straight to the client.
Choosing Maramio: MGID selected Maramio partly because of their visually appealing website, which they found notable among European contenders.
Maramio's Strengths: Besides their website, Maramio excels in quick communication, a wide product selection, and personalized packaging.
Next Steps: MGID and Maramio plan to keep working together, expanding their collaboration.
MGID's Advice: MGID suggests Maramio for two main groups: global businesses and large European enterprises.
To learn more about MGID's New Year's gift project with Maramio, read the full interview that Maria from Maramio conducted with Anastasiia Poremska, the Event Manager at MGID.
Let's begin by discussing the initial challenges you faced. What led you to search for a solution?
We needed to send New Year's gifts to multiple countries and addresses. We were looking to send everything in an efficient manner, centrally, rather than finding a local partner in each country. That's when we discovered Maramio.
While gift cards were an option, we wanted tangible, branded gifts, not just generic food baskets which often didn't match their online photos.
Who were the recipients of these New Year's gifts?
Our clients are primarily publishers and advertisers. Gifts are usually sent to specific teams or individual managers that our sales team works with directly.
MGID team at Advertising Week Europe 2023
When selecting Maramio, what stood out to you?
Maramio's website was a major draw. The timely communication, vast product range, and customizable packaging sealed the deal for us. Maramio stood out in terms of responsiveness and product range.
How vital is branding for MGID?
Branding is crucial, especially for projects like the New Year's gifts. We wanted our gifts to be memorable and cohesive. In Ukraine, we achieved this by creating branded custom made products, like prosecco with custom labels and chocolates. So, yes, branding is essential for us.
An example of a branded bottle and a pack of gummy bears made for MGID
Was this your first time handling gifts centrally for Europe?
Yes, previously, we used international delivery services for our gifts and dispatched them from Ukraine.
And you managed all EU initiatives remotely from Ukraine, right?
Correct, we coordinate everything from Ukraine. I'm in the marketing department, and alongside my colleague Yulia, we handle events and gifting. We have a global team based in Kyiv and local marketing managers in countries like India and Indonesia. Where we lack local managers, Yulia and I step in.
Some of the gift boxes were not sent directly to your clients but were shipped to your Italian office. Can you explain why?
Local managers in locations such as Italy and Germany wanted to present the gifts to clients personally. Thus, we shipped batches to these offices, from which they were distributed.
An example of a branded pocket made for MGID
Have you received any feedback on the gifts?
While it's not official, our sales and account managers share feedback. So far, it's been positive.
Given that you also use a warehouse for storage, how important is that feature for you?
It's extremely valuable. The ability to store gifts outside our office, especially for long-term projects, makes processes smoother.
An example of a branded tote bag made for MGID
How did your experience with Maramio match your initial expectations?
We expected to face some international delivery nuances, as we knew it’s not an easy task, but the swift communication with Maramio helped us navigate them. Overall, we're satisfied and plan to continue our collaboration.
What's next in your partnership with Maramio?
We'll stick to our current process, ordering souvenirs for conferences and events and dispatching them as needed.
In reflection, which companies would benefit most from Maramio's services?
International companies, especially in IT and advertising, would benefit immensely. Maramio simplifies gifting, making it an invaluable resource for HR and marketing departments alike. I'd highly recommend it.
You can do it too — check our preset welcome kits or create your own!
Written by Maria Bakatsiuk
Maria is the founder of Maramio. With a deep appreciation for the sentimental value of physical gifts, Maria works tirelessly to deliver exceptional and thoughtfully curated experiences to her clients. When not at work, Maria finds solace in the great outdoors, spending her free time hiking and exploring nature. Join her in her passion for both her business and for life's simplest pleasures.
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