When your event brings together people from around the globe, generic corporate gifts often miss the mark. One-size-fits-all merchandise can feel impersonal. On the other hand, localized merch creates an emotional connection. It shows attention to detail, cultural awareness, and a thoughtful approach to executive gifting.
When your event brings together people from around the globe, generic corporate gifts often miss the mark. One-size-fits-all merchandise can feel impersonal. On the other hand, localized merch creates an emotional connection. It shows attention to detail, cultural awareness, and a thoughtful approach to executive gifting.
For the Progress Software Advisory Board meeting in Lisbon, we created gift boxes that blended global consistency with a regional touch.
Each attendee received a sleek welcome box including:
– a travel organizer
– a portable speaker
– a custom greeting card
– and as the final touch — a Portuguese lavender soap by the local brand Ach. Brito.
About AchBrito
Ach. Brito, Portugal’s first national soap and perfume factory. Founded in 1887 and based in Vila do Conde, this heritage brand blends traditional techniques with timeless design, crafting soaps, bath salts, and aromatic candles that celebrate over a century of craftsmanship.
What worked (and why it matters)
- Local products create emotional relevance. A Portuguese soap in Lisbon feels thoughtful and shows attention to detail.
- Small doesn’t mean insignificant. The soap was a small detail — but it gave the whole box a local vibe.
- Keep memories of the place and the occasion travelling home with attendees. The merch becomes a reminder of Lisbon and the event itself.
Three simple ways to localize global merch
- Tap into local brands and locally created items. Think teas, soaps, snacks, or textiles made in the region.
- Keep it light but authentic. You don’t need folklore patterns or clichés. One local item, elegantly integrated, is enough to ground the gift in place.
- Tell the story. A short card explaining why this item was chosen adds context — and connection.
When done right, localized merchandise turns a corporate gift into a memorable experience. It signals care, culture, and intention, and that’s what people remember.
Planning a global event and want merch that people will actually remember? Let’s talk.
Why choose Maramio for your corporate gifting?
If you’re planning a remote or international team event in Europe — whether in Germany, the Netherlands, Poland, Austria, or beyond — Maramio offers tailored product sourcing, design, and logistics support to deliver durable, stylish branded gifts on time.
Written by Natallia Rudakouskaya,
Partnership and Operations Manager at Maramio.
Leading partnerships at Maramio, Natallia works with customers and shares a passion for creating thoughtful merchandise that aligns with the company's values.
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